When you think of Lille Métropole, what comes to mind? The Olympics? Textiles? Nothing? The answer will be different depending on where you live, your profession, your travels; a multitude of personal contexts inform your ideas. The answer will always depend on the person, of course, but it is also shaped by the voice of Lille Métropole.
Today, this voice is not easy to hear. Lille’s current identity is the product of the past.
The image in our minds reflects industries that have waned in recent years. To resolve this issue, we propose a new visual identity for Lille Métropole. Applying such a system will communicate the district’s distinct personality, history, and future to the world, and will help Lille take its place amongst the commercial capitals of Europe.
Our new system reiterates this identity in a contemporary fashion, projecting a new future while building on an extraordinary past.

A collaboration with Yingxi Zhou, Emma Sherwood-Forbes and Richard Blake.